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Case study · Allied health & wellness

Client project

A calm, credible platform for a growing wellness practice

Holistic Hijama is a Melbourne wellness practice whose care quality had outgrown its web presence. ENGIS Studio rebuilt it end to end: a clear treatment architecture, a booking journey connected to the clinic’s practice-management system, and a visual language that earns trust before the first appointment.

Starting point

Where things stood

  • A dated, fragmented presence that undersold the practice and its practitioners.
  • Treatment information scattered without a clear structure, making comparison and choice difficult.
  • No direct path from interest to a confirmed booking.
  • Little foundation for accessibility, privacy or future content growth.

Before & after

See the transformation

The original Holistic Hijama website: a bright green, template-built layout with a cluttered service panel
The transformed Holistic Hijama homepage: a calm, structured layout in the practice’s own colours
Drag the slider, or use the arrow keys, to compare the original website with its transformation.Before image sourced from a public Wayback Machine archive of holistichijama.com.au captured 3 January 2024, prior to this transformation.

Challenges

What made it hard

  • Health-adjacent content demands careful, non-exaggerated language and privacy-aware design.
  • Customers arrive with very different levels of familiarity — from first-time researchers to returning clients.
  • Booking had to reflect real availability, not a contact form pretending to be one.
  • The practice needed to update everyday content — hours, holidays, announcements — without a developer.

Strategy

The transformation approach

  1. 01Restructure everything around three questions a visitor actually asks: what is this, is it right for me, how do I book.
  2. 02Design a calm, premium visual system appropriate to a health setting — credible rather than clinical, warm rather than casual.
  3. 03Engineer booking as a first-class journey with live availability, backed by the clinic’s practice-management platform.
  4. 04Build accessibility, privacy and content-safety in from the start, not as a retrofit.

Key improvements

What was built

  • Clear treatment architecture

    Completed

    Dedicated, consistently structured pages for every treatment, with honest descriptions and preparation guidance.

  • Interactive treatment visualiser

    Completed

    An anatomical visualiser with animated placement points, helping visitors understand treatments before booking.

  • Live booking journey

    Completed

    A multi-step booking wizard with real availability, health intake and review — integrated with the CorePlus practice-management system through a server-side seam.

  • Practitioner presentation

    Completed

    Individual practitioner profiles that present qualifications and approach with appropriate credibility.

  • Self-service content administration

    Completed

    A secure admin portal for opening hours, holidays, announcements and contact settings.

  • Accessibility & trust foundations

    Completed

    Automated accessibility testing, visible-focus and keyboard support, and dedicated privacy, terms and accessibility pages.

  • Full content management migration

    In progress

    Moving remaining page content into the admin portal so the practice can edit everything directly.

Technical implementation

Under the hood

  • Next.js (App Router)
  • TypeScript
  • Tailwind CSS
  • Cloudflare Workers & D1
  • CorePlus integration
  • Playwright & axe accessibility testing

Gallery

The transformed experience

  • Holistic Hijama homepage on desktop
    Homepage — calm, credible first impression.
  • Treatments index page on desktop
    Treatment architecture — structured and comparable.
  • Individual treatment page with visualiser
    Treatment detail with interactive visualiser.
  • Booking wizard on desktop
    Booking — live availability, not a contact form.
  • Practitioners page on desktop
    Practitioner presentation.
  • Homepage on mobile
    Mobile-first — most visitors arrive on a phone.
  • Treatments on mobile
    Treatments on mobile.
  • Booking on mobile
    Booking journey on mobile.

What changed

The outcome for the business

  • The practice now presents with the same care online that it delivers in person.
  • Visitors can move from first curiosity to a confirmed booking in one continuous journey.
  • Everyday updates no longer depend on a developer.
  • The platform has room to grow — new treatments, practitioners and locations fit the existing architecture.

Next

Where it can go from here

  • Structured review and feedback pipeline.Proposed
  • Deeper analytics on booking-path behaviour.Proposed
  • Multi-location architecture as the practice expands.Future opportunity

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